Rckrbx, a SaaS (software-as-a-service) platform for multifamily real estate to deliver leading indicator, demand-side data based on comprehensive responses from thousands of current and prospective renters within specific markets, has entered multiple Florida markets, including Jacksonville, Orlando, Tampa, West Palm Beach, Palm Beach, Fort Lauderdale and Miami. In entering these new localities, Rckrbx has welcomed Camino Capital Management, a national real estate and investment management firm, and Building Block Realty, a Miami-based real estate consulting firm providing development, construction management and brokerage services, as its newest subscribers in Florida.
“As Florida has emerged as a bright spot for commercial real estate, we are excited to be expanding into these high-growth markets and be a catalyst for the myriads of promising real estate opportunities that exist in the state’s multifamily sector,” said Michael Broder, CEO of Rckrbx. “We are thrilled to play a role in Camino Capital Management and Building Block’s forward-thinking multifamily design, development, and investment strategies, seamlessly aligning with the first-of-its-kind demand side decision intelligence we provide through the Rckrbx platform.”
Using the Rckrbx platform, subscribers can quantify and understand what renters want, need, think and value in real time, forecast how preference-based decision drivers will impact demand, lease-up and premiums of a potential project down to the unit level and optimize programming to mitigate investment risk, deliver greater net operating income, enhance competitive performance and maximize liquidity and returns, the company said.
The Rckrbx platform offers real-time human insights and their connections to familiar real estate market metrics and supply-side data, making it possible to paint far more holistic, accurate, and predictive pictures of a project’s future, the populations who will live there and the premiums they will pay, for what and why.
Rckrbx’s proprietary database consists of renter polling data and associated variables combined with contextual market information and supply-side data. Survey datasets are updated quarterly to align with U.S. Census demographics at the neighborhood level and include statistically powered, representative samples from statewide to sub-market/zip code levels for all covered geographies. Rckrbx utilizes quantitative research industry standards and best practices for survey design, sample recruitment, data quality control and privacy protection.
In addition to the aforementioned deployments, RCKRBX’s geographic coverage currently spans across all major markets in North Carolina, Virginia, Maryland, Washington D.C., Savannah, GA, and the Dallas-Fort Worth metro area. By the end of 2025, Rckrbx plans to expand into additional markets/MSAs across South Carolina, Georgia, Texas, Tennessee, Colorado, Arizona, New Jersey, Ohio, Pennsylvania and California. It also plans to market two additional SaaS products: Mnr, a demand landscape and market indexing/investment evaluation tool and Prspctr, a lease-up accelerator and renter micro-targeting tool.
