InHouse, the technology platform that focuses on helping vacation rental owners furnish their properties, announced a strategic investment from Bucketplace, Korean tech unicorn behind lifestyle super-app Ohouse.
This investment will fuel InHouse’s expansion into the six million-unit multifamily market, introducing an amenity that delivers personalized design plans and VIP shopping perks to tenants. Landlords generate passive income through automated commissions on every purchase.
InHouse emerged during the pandemic, amid an exponential surge in demand for short-term rentals. Combining space-planning technology with market-beating discounts, InHouse has helped hosts launch thousands of premium short-term rentals that outperform their market peers. The win-win formula of better hospitality at lower prices has been a hit with hosts, with growth exceeding 10 times over the last year. The company’s expansion into multifamily rentals brings the same benefits to an even larger cohort. InHouse has secured partnerships with property groups including Two Trees, New England Development and Faros Properties.
“The short-term rental market quickly revealed to us that today’s consumer expects more from their living space, even if they’re just staying for a weekend,” said Jono Schafler, CEO of InHouse. “Pilot partnerships with some of the nations most respected property groups demonstrate that the same applies to long-term leases. Bucketplace’s investment and expertise in residential commerce will help us scale our proven solutions across new markets.”
The platform’s Smartlists feature combines AI-powered floorplan analysis with professional design recommendations to generate tidy layouts that take the guesswork out of furnishing decisions. Residents also enjoy wholesale pricing on products from hundreds of top brands including Crate & Barrel and designer-exclusive offerings like Four Hands.
Bucketplace specializes utilizing content, community and commerce to transform how people design and furnish their homes. Its app, Ohouse, has transformed the Korean home furnishings market with a blend of user-generated content, social features and e-commerce at scale: half of South Korea’s population has installed Ohouse (over 30 million downloads). With a new furniture purchase every seven seconds, Bucketplace has driven about $5 billion in cumulative transaction volume and is backed by prestigious investors including SBVA (formerly known as SoftBank Ventures Asia), Mirae Asset Capital and Vertex Growth.
