REAL New York, a full-service real estate brokerage firm, announced the newest addition to their team, seasoned mew development leader Joseph Segal.
He will serve as Director of New Development Leasing, focusing on expanding the firm’s established expertise in leasing and marketing rental projects including ground-up new developments and conversions throughout New York City.
“Segal’s ability to synthesize boots-on-the-ground intelligence with broader market trends enables REAL New York to respond dynamically to shifting conditions and position each project for maximum lease-up velocity. For developers, this means a transparent, data-driven partnership backed by practical market experience and strategic foresight,” stated Louis Adler, co-CEO & co-founder of REAL New York.
Segal will lead the REAL leasing teams at recently completed 313 Gramercy, located at 313 East 17th Street. The full conversion of the 13-story medical building built in 1966 was undertaken to provide renters with the modern spaces and technology expected in a new development, along with amenities that surpass traditional rental buildings. There are 87 impeccably curated units including 53 two-bedroom units, 31 one-bedroom units and three studios. Segal will also spearhead the leasing for the new luxury champagne-colored crystalline curved tower, Casoni, developed by Sioni Group with AB & Sons, which comprises 311 studio-to-three-bedroom residences, including 284 rentals and 27 condominiums.
Leasing and sales are expected to begin in 2026. When completed, residents will enjoy over 25,000 square feet of amenities, including wellness, fitness, social and entertainment spaces designed for modern luxury living.
Prior to joining REAL New York, Segal spent four years as a New Development Research Manager at Corcoran, where he led strategy, positioning and pre development advisory for major new construction and conversion rental projects across Manhattan, Brooklyn and Queens. He also maintains a strong social media presence as @NYCRentGuy, on the New York City rental market, where he shares market insights, behind the scenes perspectives on new development, apartment tours and data driven analysis.
Celebrating their 14th year in business, REAL New York is set to announce several high-profile new projects–comprising over 2,000 additional rental units–signaling the firm’s continued success in expanding its portfolio. REAL New York is proud to boast a team of over 150 brokers and agents throughout New York City.
“REAL New York has been a dominant force in Manhattan leasing for more than a decade, and its exclusive leasing structure creates a uniquely powerful platform for developers to achieve faster, more efficient results,” noted Segal. “I’m thrilled to join a team with such strong momentum and an exciting pipeline of new developments ahead. I look forward to leveraging our platform, relationships, and market expertise to drive successful lease ups and sales while expanding our impact across New York City.”
By engaging during pre-development, Segal and the REAL team provide valuable insight into unit mix, pricing strategy, amenity programming and overall positioning—informed not only by portfolio-wide analytics, but by first hand exposure to renter behavior in the field. Segal’s hands-on approach ensures that developments are aligned with current demand before they even come to market and each project enters the market strategically positioned for absorption.
For more information, visit www.realnyproperties.com
