Framehouse has announced the launch of its iOS and web application: an AI design agent that learns how people live, understands how they want they space to feel, and delivers a complete, actionable design at a fraction of the cost.
Great interior design has historically been a privilege of the few. Hiring a professional costs thousands, and the alternatives are Pinterest rabbit holes, overwhelming product feeds and AI tools that conjure rooms better suited to the defunct metaverse.
“The furniture industry of the digital era is built on one flawed principle: quantity,” said Michael Mort, founder of Framehouse. “Show people thousands of products and call it innovation. But that choice paralyzes you. Framehouse gives you clarity first. A vision that excites you and works for your life. Then a real plan to make it happen. We want to be the decision engine of the home.”
Framehouse three major differentiators, the company said: an AI agent with genuine aesthetic intelligence that learns the user’s taste and how they live, not just a budget; design output with real designer-level conviction and a complete playbook with shopping lists, DIY guidance, colors and swatches calibrated to the user’s budget.
“The platforms that came before us were not built by designers,” Mort added. “They were built by people who saw AI image generation and thought that would make a cool product. They never immersed themselves in the creativity, the process, the discipline of helping people live better at home. We did.”
Mort’s background includes the strategic discipline of a former McKinsey consultant, the aesthetic eye of a design school graduate and a background in artificial intelligence from his time at JPMorgan Chase.
“I moved almost every year in New York City,” Mort said. “And each time, the same problem: trying to plan a new space, buy furniture, pull it all together, and not go broke in the process. It is completely overwhelming. So I built a platform to help.”
