Century 21 Real Estate LLC, announced the official launch of the Century 21 brand in the United Arab Emirates.
With its first Dubai office established as the regional headquarters for Middle East operations, the expansion brings the Century 21 network to one of the world’s fastest-growing markets, a reflection of its continued momentum as one of the most expansive real estate franchises across the globe.
The UAE operation is led by Peter Matthews, group CEO of Century 21 UAE and India, whose oversight spans the brand’s growing presence across South Asia and the Middle East. The Dubai office, home to 30 affiliated agents and growing, is helmed by Alex Pearson, managing director, who brings deep on-the-ground experience in both the off-plan and secondary markets. Together, they lead a team built with a deliberate emphasis on broker expertise and client outcomes.
The UAE launch carries the imprint of Century 21 Australasia, whose Chairman Charles Tarbey has been instrumental in expanding the brand’s international footprint. Tarbey’s track record of building one of the most successful Century 21 regional networks in the world, sustained by a commitment to quality service, agent development and innovation, has set a benchmark for how the brand enters and grows in new markets. That same standard is the foundation on which Century 21 UAE is being built and one they will continue to leverage as they look ahead at future expansion into the India market.
The UAE presents a compelling long-term opportunity for the future of the Century 21 brand. Dubai recorded significant transaction volume in early 2026, driven by continued foreign investment and a population that has grown from 2.65 million in 2016 to over four million today, with projections pointing to 5.8 million by 2033. While broader regional conditions have introduced new variables for investors, Dubai’s underlying economic fundamentals, diversified buyer base and structural demand drivers have sustained long-term confidence in the market. It is precisely in environments like this that the value of a globally recognized brand, a professional network of this scale and a trusted standard of service become most apparent.
“The UAE government’s focus on attracting leading global businesses has created a market with strong fundamentals and long-term visibility,” Peter Matthews, group CEO, Century 21 UAE and India. “Establishing our regional headquarters here reflects both the scale of opportunity and the depth of demand we are seeing across our global network. We are bringing together the trusted power of the Century 21 brand with deep local expertise and that combination is built to deliver for clients on both sides of a transaction, wherever in the world they are.”
For the buyers, sellers and investors who have made Dubai one of the world’s most active real estate markets, the Century 21 brand offers something the market has long been ready for: a globally recognized name backed by a professional network of 11,000 offices, a standard of service built over more than 50 years and the local expertise to navigate a market as dynamic and diverse as the UAE. Whether a first-time buyer in Abu Dhabi, a luxury investor in Dubai, or an international client making a cross-border move, Century 21 UAE brings the tools, the trust and the on-the-ground knowledge to guide every step of the transaction.
“The Century 21 brand has always grown by going where the opportunity is real and where clients need a trusted partner to help them navigate it,” shared Mike Miedler, president and CEO, Century 21 Real Estate LLC. “The UAE is exactly that kind of market. It draws buyers and investors from every corner of the world and it deserves a level of professional service that matches its ambition. What Peter, Alex and the agents affiliated with their offices are building in the UAE reflects everything this brand stands for: local expertise backed by a global network and a genuine commitment to delivering for clients at every step of the transaction. That combination is what has made our brand a leader for more than 50 years and it is what will define our presence in the Middle East for years to come.”
