Wilson Sporting Goods unveiled its first retail store in California, located within the Third Street Promenade shopping district in Santa Monica. The 4,5000-square-foot space is Wilson’s first brick-and-mortar location on the West Coast, highlighting an expansive product offering across countless sport categories, as well as immersive experiences that celebrate the brand’s rich history and inspires play.
“We are thrilled to bring the in-person expression of our brand to the West Coast, and there’s no better place to start than Santa Monica,” said Gordon Devin, president and general manager, Wilson Sportswear. “From our first retail location in Chicago, to opening multiple locations across the country, Wilson is dedicated to celebrating athletes of all levels through a premium range of products and experiences.”
The Santa Monica store, located at 1349 Third Street Promenade, features an in-store playtest area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing. The new store also has an Equipment Room where shoppers can rent select products to playtest on their own outside of the store before purchasing. Customers will be able to leverage the program for sporting goods needs across tennis, pickleball, basketball, football, volleyball and more. Rental fees range from $5-$10 per day based on product, and all rental fees will be taken off the final price if purchased.
Wilson has two stores in Chicago and three in Manhattan, including its SoHo flagship and stores on the Upper East Side and Columbus Circle. Similar to its counterparts across the country, Wilson’s Santa Monica store offers top products including the official basketballs of the NBA and WNBA, the Duke – the official ball of the NFL, A2000 gloves, leading tennis rackets like the Pro Staff and Shift, Dynapower Clubs and exclusive West Coast-inspired product. The store will also feature Wilson’s newest styles from its technical sportswear collection, available for both men and women exclusively at Wilson retail stores and on wilson.com.
Wilson will host community programming and sport activations May 5-7, including a tennis pop-up experience, dunk competition and special guest appearances.
