With the ongoing transition of Tourneau to Bucherer, Bucherer has reopened its flagship boutique, TimeDome, in The Forum Shops at Caesars, Las Vegas. Following more than a year and a half of intense renovations and a complete redesign, Tourneau|Bucherer will reopen the expansive store, showcasing a breathtaking all-new interior, this month.
Since its purchase of Tourneau in 2018, Bucherer is bringing together the best of American brand Tourneau and Swiss brand Bucherer. The new Bucherer 1888 TimeDome store — named in homage to the boutique’s domed ceiling — boasts two floors, a sweeping double staircase and a curved dome in the center ceiling.
At 18,848 square feet, the space is larger than the previous TimeDome by 1,000 square feet and is even larger than the brand’s New York City flagship TimeMachine store by close to 500 square feet. The opening of the new Vegas store witnesses the fact that Bucherer USA now owns and operates the two largest watch and jewelry retail boutiques in America, the company said.
“To me, it is a dream come true, bringing Bucherer’s portfolio of brilliant jewellery creations and luxury watches to Las Vegas,” says Jörg G. Bucherer, Chairman of the Board and owner of the Bucherer Group. “But a dream does never come true by dreaming alone. I have always worked hard to make my aspirations and goals become a reality: Taking the customer journey and customer experience to a whole new level by curating special and precious luxury moments for our esteemed clientele. The opening of this extraordinary Bucherer flagship in Las Vegas means a lot to me.”
The outside of the store is designed to entice passersby, with a curved façade comprised of 21 individual 22-foot-tall glass panels. Each panel graduates from clear at the bottom to opaque golden hues at the top.
Similar to the New York flagship store, the Las Vegas flagship will have art installations mingled throughout the store, with special exhibits and activations rotated throughout the year. In fact, the TimeDome will showcase the retailer’s most expensive curation of art to date, starting with pieces by Andy Warhol, David La Chapelle, Damien Hirst and KAWS – with a multimillion-dollar value.
As it did with the reopening of its New York store, Tourneau|Bucherer is more selective about the timepieces and brands showcased at the newly reopened TimeDome,. The store features labels such as Breitling, Cartier, Chanel, Carl F. Bucherer, Tag, Omega and Tudor. In addition, the second floor of the TimeDome boasts a collection of Bucherer Fine Jewellery, including one-of-a-kind items and extraordinary contemporary jewels and branded jewelry from prestigious brands including Chanel, Messika and Rahaminov.
To celebrate the reopening of TimeDome, Bucherer will officially launch ‘Masterworks’ – a curated collection of timepieces featured in selected flagship boutiques, for the first time in the U.S. The multisensory curation showcases examples of haute horlogerie from both niche and established brands, with limited edition and one-of-a-kind pieces by Girard Perregaux, H. Moser, Hautlence, Jacob & Co, Ulysse Nardin and many more.
“It is a huge honor to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career,” said Ira Melnitsky, CEO of Tourneau LLC and President of Bucherer USA. “We are proud to present such an enriching curation of luxury watch and jewelry brands, of one-of-a-kind pieces, and of impressive art. We hope our clients enjoy the experience.”
