Keep an eye out for that colorful RV: Toys “R” Us has launched its first “Geoffrey’s Tour Across America” which started in New York City on July 20th with a major celebration at Macy’s flagship store at Herald Square. The revived toy retailer unveiled the new Geoffrey Mobile, a 38-foot custom RV that will take beloved mascot Geoffrey the Giraffe from Herald Square on a multi-city tour, making stops at the Toys “R” Us global flagship at American Dream and select Toys “R” Us at Macy’s stores from New York to Florida.
The Tour launched on the anniversary of Toys “R” Us’ opening at every Macy’s store across the United States, and will promote the benefits and importance of play with in-store celebrations and activities that foster discovery, family togetherness and fun at each stop.
“We are excited to take Geoffrey and the magic of Toys ‘R’ Us on the road and re-introduce a new, modern version of the Geoffrey Mobile. Memories of the original Geoffrey Mobile have brought joy to so many parents and we wanted to ensure they could now share it with their own children,” said Kim Miller, global chief marketing Officer at Toys “R” Us. “Just like the original from 1980, the new Geoffrey Mobile being revealed at Macy’s Herald Square will serve as a vivid reminder that play is essential at every age. We invite you to see the Geoffrey Mobile at any of the stops along the tour and embrace the opportunity to play at Toys ‘R’ Us at Macy’s.”
Scheduled stops include:
- American Dream in East Rutherford, New Jersey — Friday, July 21
- King of Prussia in King of Prussia, Pennsylvania — Saturday, July 22
- Fashion Centre at Pentagon City in Arlington, Virgina — Monday, July 24
- Haywood Mall in Greenville, South Carolina — Wednesday, July 26
- Lenox Square in Atlanta, Georgia — Thursday, July 27
- The Florida Mall in Orlando, Florida – Saturday, July 29.
In celebration of the inaugural tour, Toys“R”Us will host a national sweepstakes for customers in the U.S. to enter for a chance to win toy prizes. Kids of all ages can join in on the fun even if they can’t come to one of the tour stops. Starting on July 20 and ending on August 15 at 3:00pm ET, participants can enter to win by visiting www.toysrus.com/Geoffreys-tour-across-america or scanning the QR code on the Geoffrey Mobile as it passes by. Each stop on the tour will have a themed play package of toys awarded to one winner. Plus, one grand prize winner will receive an Ultimate Play Pack. Winners will be announced starting on or around August 25, 2023. No purchase is required to enter the sweepstakes and the rules will be available on toysrus.com.
