Electric Shuffle, a concept that blends high-tech shuffleboard, craft cocktails, food and a vibrant setting, will open its third U.S. location (and sixth worldwide) at the corner of 30th Street and Broadway, next to the new Virgin Hotel, next spring. The newest Electric Shuffle will occupy 10,000 square feet on the second floor.
“Launching Electric Shuffle in New York City is a pivotal moment for our brand,” said Gene Ball, CEO of Electric Shuffle US. “We’ve always been about merging the classic with the contemporary, offering a space where friends can gather, compete and create memorable experiences. New York, with its dynamic energy and world-class hospitality scene, is the perfect backdrop for our next chapter.”
Electric Shuffle puts a contemporary spin on the classic bar game of shuffleboard with custom-built, high-tech tables and proprietary game design creating a one-of-a-kind experience that can be enjoyed alongside premium food and cocktails. To modernize this fan favorite, Electric Shuffle utilizes camera-vision technology that tracks and scores every puck, captures guests’ best moments with live replays and selfies, and integrates up to 20 players at a time across a variety of thrilling team-based games.
Electric Shuffle is represented nationally by John Few of SRS Real Estate Partners, who brokered the New York City deal with Adam Weinblatt of Newmark and Richard Tang of The Lam Group.
