Flora Salon, slated to open its doors in March 2024, has found its home in Williamsburg, Brooklyn. The hair salon signed a 10-year lease with a five-year option for a 3,000-square-foot space at 89 Kent Ave.
“Williamsburg is the ideal location, as the area is known for trendsetting and cultivating a vibrant culture for the arts to flourish,” said Peter Sibilia, the salon’s designer. “The space is just a few blocks from Bedford Avenue and is located near neighborhood staples like the Brooklyn Bowl, Wythe Hotel and the Williamsburg Hotel [now the Arlo Williamsburg].”
Sibilia, known for designing New York City clubs, such as Naked Lunch, the Roxy and Glamorama, is the genius designer behind the look and feel of the salon. Some of his recent work includes DJ Sky Nellor’s Chelsea penthouse, the office space of Fusion Models and staging homes for the Schafer family, former owners of The Onion.
For Flora, Sibilia draws inspiration from both the iconic Williamsburg aesthetic and the serenity of the Russian dacha, a quaint summer retreat nestled in the woods, where urban Russians escape the bustling city life. He will marry the elements of contemporary Brooklyn, like the polished terrazzo-effect concrete floors, steel finishes and Venetian plaster walls, with the feeling of escaping to the dacha through features like laminated glass adorned with vintage images of the Russian forests. The true star of the design, however, will be the 15-foot-tall monolithic mirrors at each salon station.
