Global lifestyle brand Miniso marked the grand opening of its 200th store in the United States on August 24 at the 3rd Street Promenade in Santa Monica, California.
Encompassing more than 3,700 square feet, the Santa Monica store marks the latest chapter in MIniso’s U.S. expansion. This year, MIniso has opened numerous new stores in key locations across the country, including Times Square and Tangram in New York and at the American Dream Mall in New Jersey.
The new store’s limited-time storefront design features Disney’s Stitch in a bespoke beach style. Inside, the store features dedicated zones showcasing a wide range of Miniso’s collaborations with globally popular intellectual properties, including characters from Disney, Sanrio’s Kuromi and Hello Kitty to Minions, BT21, Care Bears and more.
In addition to the IP zones, the grand opening in Santa Monica also featured the debut of the exclusive Disney Stamp blind box series. These new product lines reflect MIniso’s commitment to offering well-designed and diverse products that cater to the evolving tastes of its customers. The launch of these collections was a highlight of the event, drawing attention from store visitors while showcasing Miniso’s reputation for innovation and quality.
With 200 stores now established across North America, including prominent locations in over 20 U.S. states and key spots, Miniso continues to make significant strides in the U.S. market. This ongoing expansion is central to the brand’s strategy to enhance its influence and maintain its position as a leading global lifestyle brand offering a variety of design-led lifestyle products.
