Brilliant Earth Group Inc., a specialist in ethically sourced fine jewelry, has opened its first street-level showroom in New York City at 255 Elizabeth St. in Nolita. The company now has four retail locations in the New York Metropolitan area.
The floorplan includes a jewelry try-on bar, offering customers a hands-on holiday shopping experience, and includes dedicated private spaces for the company’s one-on-one bridal and fine jewelry appointments.
“We are committed to serving our customers where they live and shop, ensuring that our personalized and joyful shopping experience is always within reach,” said Beth Gerstein, co-founder and CEO. “Opening our doors in this vibrant Nolita neighborhood, particularly during the holiday season, is an exciting step forward for us, and we look forward to serving this dynamic community.”
The opening of the Nolita showroom provides customers in the greater New York Metropolitan area with two convenient options in Manhattan, along with additional locations in Brooklyn and at the Roosevelt Field Mall on Long Island.
“This new location is an important milestone in our brand’s evolution,” commented Chief Brand Officer Pam Catlett. “As our first street-level location in New York, we’re delighted to bring our distinct bridal, wedding and fine jewelry collections to more consumers. We are thrilled to be in this vital New York City neighborhood that’s always been a center of style and self-expression.”
