Rubenstein Partners’ 25 Kent mixed-use office, retail and light manufacturing building located in Williamsburg, Brooklyn, celebrated the grand opening of Pura Vida Miami, the Miami-born all-day café and wellness lifestyle brand. With over 30 locations in South Florida, 25 Kent serves as Pura Vida Miami’s first location in Brooklyn and second overall in New York City.
“We’re thrilled to have Pura Vida Miami fully operational at 25 Kent, bringing our tenants and neighborhood residents a full-service food and beverage offering at the building,” said Joe Zuber, regional director, New York metro and New England, Rubenstein Partners. “Our recent uptick in leasing velocity is a testament to the quality of space and creative culture that has been fostered at the property through our diverse tenant mix, and we look forward to Pura Vida Miami ’s continued success within the greater Williamsburg area.”
“25 Kent is an exceptional space that perfectly aligns with our brand’s emphasis on community, creativity and a health-conscious lifestyle,” said Omer Horev, CEO and founder of Pura Vida Miami. “Its innovative design, dynamic tenant mix, and location within Williamsburg — a neighborhood renowned for its vibrant, eclectic culture — make it an ideal home for the next chapter of Pura Vida Miami in New York. The response from the community has been overwhelmingly positive, and we’re excited to see locals and visitors alike embracing our menu and ethos in such a unique setting.”
Founded in 2012 by husband-and-wife duo Omer and Jennifer Horev, Pura Vida Miami was born out of their personal need for fresh, wholesome food that could be enjoyed any time of day, a gap they identified during a road trip from Orlando to Miami. Since then, Pura Vida Miami has grown into a beloved destination, creating over 1,500 careers across South Florida and New York while promoting a balanced lifestyle centered on wellness and community.
At the time of Pura Vida Miami’s lease signing, 25 Kent simultaneously inked a 10-year, 19,000-square-foot lease with Brooklyn-born haircare brands, Amika and Eva NYC to serve as their headquarters. As of recent, the brands are fully moved in and continuing on their growth trajectory at the building.
Developed by Rubenstein Partners, 25 Kent occupies a full block bounded by Wythe and Kent Avenues and North 12th and North 13th Streets, directly across the street from Bushwick Inlet Park, the city’s newest waterfront park, recently opened to the neighborhood. A product of collaboration between design architect Hollwich Kushner (HWKN) and design development architect Gensler, this eight-story, 511,000-square-foot commercial office building is the first of its type erected in North Williamsburg in more than 40 years.
