Family Entertainment Group (FEG), one of the nation’s developers and operators of entertainment experiences, announced a new strategic partnership with Topgolf, further expanding the company’s rapidly growing hospitality and route solutions business across 94 venues nationwide.
This collaboration reflects a commitment to creating exceptional guest experiences through customized entertainment solutions, operational excellence and innovation. The phased rollout follows a successful pilot program at seven Topgolf venues and reinforces FEG’s position as a trusted partner for leading hospitality and entertainment brands seeking to elevate their guest experience.
“I’ve learned that great partnerships rarely begin with a discussion about products. They begin with a shared view of what success looks like,” said Rex Jackson, chief executive officer of Family Entertainment Group. “Topgolf wasn’t looking for a vendor. They were looking for a partner who understands how entertainment can strengthen a destination, reinforce a brand and create measurable business value. That’s the conversation we had from day one, and it’s the foundation of this partnership.”
A Partnership Built Around Experience: FEG works alongside each partner to understand their business objectives, guest demographics, operational needs and brand identity before designing and managing a customized entertainment program. Every solution is intentionally curated to complement the existing guest journey while maximizing operational performance and long-term value.
Drawing on more than two decades of experience, FEG combines attraction planning, operational excellence, merchandising strategy, marketing expertise, technology integration and data-driven optimization to deliver entertainment experiences that drive measurable results.
The partnership with Topgolf demonstrates how thoughtfully integrated entertainment can enhance an already successful destination by creating additional opportunities for guests to play, connect, and create lasting memories.
