Independent, tech-driven residential brokerage Elegran has launched Elegran New Development, a division to connect renters and buyers with new buildings using proprietary technology, and announced that the division is the exclusive leasing agent for Moinian Group’s Sky 71-story residential development.
“We created Elegran New Development to fill the tremendous need we’ve noticed for technology-empowered sales channels serving real estate developers and consumers,” said Ran Zheng, director of new development at Elegran. “Most NYC brokerages are focused on traditional methods, which are increasingly outdated, inefficient and ineffective, resulting in inventory staying on the market longer than necessary. Our goal is to help developers reach the right audience quickly and cost-effectively through the most effective channels available.”
The new division focuses on generating direct leads through channels like online advertising, social media and curated direct-to-consumer outreach. Through its proprietary technology, Elegran can better understand target markets and further extend its reach. Concurrently, Elegran focuses on human relationships by building confidence and trust in the salesperson via rigorous training and management of sales staff. Elegran limits the number of projects per manager to ensure the highest-quality work and preservation of bandwidth.
Elegran New Development has full access to Elegran’s data-driven technology platform, a robust consumer database and a New York-focused sales team with over 80 full-time members. This creates a consistent flow of information among all departments, anchored by an integrated suite of proprietary and custom technologies that streamline operations, track and guide leads through the sales funnel, and ensure the highest level of conversion and sales velocity.
