ShowPal, a comprehensive tech platform that allows home owners to conduct the sales process virtually all online with or without a real estate agent, has launched in Illinois, Michigan and Florida. Founded in Iowa in May 2018, ShowPal plans national expansion over the next year.
The online platform includes options for those who want to sell their home on their own and those who prefer an agent’s assistance. For those seeking a FSBO plan, ShowPal’s platform offers convenience, security and expert help, including: ID verification for buyers requesting a home tour, online scheduling for home showings, upload and storage of disclosures and documents that can be shared on-demand with prospective buyers, security assisted showings, online offer submissions and negotiations, and integrated real estate services for purchase and closing assistance.
“Many home sellers and buyers assume that they have to engage with real estate agents for representation to buy or sell and home, and if they don’t, the industry message has been that they are making a mistake. In the age of the internet and platform business models this is simply not true,” says Chad Torstenson, founder and CEO of ShowPal. “Platforms are changing how users interact with a product or service, but we understand that selling a home is different than selling used sneakers on Facebook MarketPlace. This is why we’ve built a platform that offers as little or as much guidance as a customer wants.”
