Redfin, the technology-powered real estate brokerage, has launched Redfin Premier, an offering for homes listed at $1 million and above. The service launched in in Austin, Texas; Boston, Massachusetts; Chicago, Illinois, Denver, Colorado; Orange County, Sacramento and San Diego, California; Portland, Oregon; Hawaii; Maryland and Virginia, and will be rolled out to Redfin’s other large markets over time.
Redfin Premier homes will receive drone (where permitted) and twilight photography, premium brochures and printed materials and high-end yard signs. Redfin will market Premier homes with additional social media advertising campaigns, postcard mailings to attract local buyers, and international advertising to reach overseas buyers. The Premier services are included for Redfin’s listing fee of only 1% provided the client buys their next home with Redfin within one year. The Premier services come in addition to a 3D walkthrough of the home, email and social media marketing, open houses and prominent placement on Redfin.com.
“Redfin Premier is the culmination of a long-term effort to reach luxury customers,” said Redfin CEO Glenn Kelman. “Already, Redfin is a top-15 brokerage for U.S. luxury listings, and one of the only market-leaders gaining luxury share over the past five years. In that time, we’ve increased agent bonuses for high-end sales, introduced concierge service for staging and sprucing up listings, and increased the number of Redfin agents with luxury experience. Our highest-value transaction closed just last year, for a home worth more than $70 million.”
