HSB announced its new logo as the 154-year-old company founded as Hartford Steam Boiler launched a brand to reflect its evolution as a specialty insurer and risk management partner driven by technology and fueled by innovation. The company will be known simply as HSB, endorsed by its corporate parent, Munich Re.
The new brand brings together HSB’s three largest businesses — Hartford Steam Boiler in the United States, the Boiler Inspection and Insurance Company of Canada (BI&I), and HSB Engineering Insurance in the United Kingdom — together under one banner. The new autonomous HSB brand — a modernized version of HSB’s “locomotive” — represents new opportunities and possibilities as HSB helps clients harness the latest digital technologies and insurance products to reduce risk and increase value.
“HSB is unlocking new capabilities driven by the innovation potential of the Internet of Things, proprietary algorithms and data science,” said Greg Barats, HSB president and chief executive officer. “As we use data and analytics to expand products and services with digital tools, we generate new value as an innovation engine for our insurance and industrial partners.”
HSB combines technology with engineering, inspection and insurance expertise to help identify and solve new problems while facilitating new business models for customers in a changing risk environment. In addition to equipment breakdown insurance, HSB is also a leading provider of cyber risk and other specialty liability coverages for businesses, home and farm. Added value services include global inspections and engineering, and Internet of Things (IoT) technologies for business and industry.
