SD Capital Funding, an Iselin, New Jersey-based mortgage company, is transforming itself into a digital mortgage lender with a name change and rebrand to LemonBrew Lending. Currently operating in 19 states and the District of Columbia, LemonBrew Lending plans to expand to all 50 states by year-end. SD Capital Funding will remain the trade name to serve clients locally in the New Jersey market.
“We are excited to bring SD Capital Funding’s core belief of exceptional client service along with low rates and fees to LemonBrew Lending’s digital offering as we grow into a national brand,” said Jason Doshi, president of LemonBrew Lending. “It’s important to keep in mind the rebranding is much deeper than a cool name and new logo, it’s a true alignment of our vision and goal to use technology to empower home buyers and bring transparency to the friction-filled process.”
The roadmap includes deep integrations with LemonBrew Technologies’ existing real estate and title verticals creating a seamless home buying experience, saving the home buyer time and money. LemonBrew users can enter the platform as early as the discovery phase when they are just thinking about buying a home and use LemonBrew’s matching platform to match with a local, expert real estate agent. If they’ve already found a home and just need financing, LemonBrew can offer the mortgage.
Earlier this year, SD Capital Funding earned the Quicken Loans Mortgage Services (QLMS) Top Partner Award for 2019.
“SD Capital Funding has built their business the right way, with a scalable process, genuine culture and an intense focus on serving their clients. It’s no surprise their business continues to grow at a rapid pace,” said Austin Niemiec, executive vice president of QLMS. “We are honored to work in the trenches with them every single day. They are incredible human beings, and are pacing to have a significantly bigger year in 2020.”
