Purlin has launched StyleExplorer, the flagship of its intelligent technology platform that helps sellers, buyers, and renters explore and compare homes room-by-room. StyleExplorer transforms the online home search norm by enabling users to explore and discover what they like in a home and in a neighborhood before picking homes to tour in the physical world, the company said.
A buyer or a renter can compare images of architectural styles, layouts, room designs, and the look and feel of homes in specific locations side-by-side. For example, California buyers can explore and compare backyards in some of the most expensive homes in the state, or create a photo collage of kitchen interiors. As users browse and save favorite images (Peeks), Purlin’s image-based AI continually refines their style profile, forming a foundation for finding their well-matched homes when they are ready.
“We created Purlin because real estate technology was failing the homebuyer in its most important task: finding the right home,” said Giorgi Chigogidze, CEO and founder of Los Angeles-based Purlin. “We believe that the process must be shaped around an understanding of a homebuyer’s unique style and design preferences, and then augmented with practical considerations about lifestyle, daily routines, and budget. StyleExplorer accomplishes that. Using our AI, we connect homebuyers to the right homes, brokers to ready buyers and lenders to safer mortgages.”
“What’s powerful about StyleExplorer is that it brings emotion back into the homebuying purchase cycle using image-based AI,” said Chris Steege, Purlin CSO and CMO. “It engages the homebuyer’s imagination and takes them on a style exploration, getting to know better and better what they like, before presuming to know what they want.”
StyleExplorer users can continue on Purlin’s mobile app to find a home at the moment that is right for them. The app performs a multi-vector analysis to match users directly with homes personalized to users’ style preferences, budget, important places in their lives, family size, and other implicit or explicit preferences. Then a well-trained neural network chat platform curates the user experience, nudging the process along to home showing and provides export advice and support along the way.
StyleExplorer is seeded with properties in California and plans to expand into Nevada, Arizona, Illinois and Florida.
