Brack Capital Real Estate, developer of 90 Morton, a 12-story residential building in Manhattan’s West Village neighborhood, signed three contracts in one week – defying the New York City (NYC) luxury residential market and helping kick off the Fall 2020 selling season with strong momentum.
The residences in contract include:
- Penthouse 11A, a duplex residence with an asking price of $33 million
- A 3,537-square-foot Townhome with an asking price of $9.45 million
- Residence 6D, a 2,244-square-foot, three-bedroom home with an asking price of $6.9 million
“Based on the activity and transactions I have experienced in the past few weeks, this is a clear indication that regardless of the overall challenges that NYC is currently experiencing, and some of the negative press NYC has been getting lately, there is a resilient and consistent demand for well-designed homes from buyers who believe in NYC as the business and cultural capital of the world,” said Shlomi Reuveni, CEO of Reuveni Real Estate, the exclusive sales and marketing team. “There may be talk about how bad the city is, but there is a strong demand from buyers who have trust and faith in the future. People want to stay and work in NYC and remain committed to NYC as a permanent location home for their families. The smart money is betting on NYC.”
With limited inventory available, one residence that is still on the market is a unique 3,766-square-foot penthouse with three-bedrooms (with the option to be four-bedrooms), four bathrooms, a fireplace, a butler’s pantry and an expansive 1500-square-foot outdoor private terrace with an opportunity for ample landscaping which is a key differentiating factor during this time since buyers want more outdoor space. What’s more, is that this specific residence offers unparalleled views of the Hudson river and Empire State Building.
Reuveni continued, “I have had back-to-back appointments at 90 Morton in the last four weeks with most of the potential buyers coming from Downtown Manhattan, Upper East and West Sides as well as secondary home buyers hailing from across the US from markets included but not limited to: Los Angeles, Calif.; Chicago, Ill.; Atlanta, Ga. and many cities in Texas, all looking for a Manhattan home while in NYC for business or pleasure.”
90 Morton boasts 35 homes that have elements of its original printing warehouse roots. With the play of light and mass, old and new, industrial and modern continues throughout the building and into the loft-like residences that will have 9’6”- to 12-foot ceilings with original concrete beams and columns, unusually large windows, and 10”-wide-plank, natural-finish oak flooring. GSArch, the architect and Leroy Street Studio, the interior architect, worked seamlessly together with Amanda Sullivan of ASSA Design to emphasize the building’s solidity and enhance the intimacy of light-filled spaces.
An amenity-rich life awaits, with a 24-hour attended lobby; virtual concierge services by LIV Unlimited, a resident’s library; a cold-storage room; an indoor spa pool with direct elevator access for privacy; saunas and changing rooms with showers and individual lockers; a fully-equipped fitness center and yoga area with amply natural light conveniently adjacent to the lobby; a children’s playroom, and a common rooftop with a full outdoor kitchen, a BBQ, a powder room, a gas fireplace and 360o views from the Empire State Building to the Statue of Liberty.