A different world needs a different brand: wellness platform Lulafit has branded, creating a new logo and website to appeal to an evolving customer base, the company announced.
Lulafit offers wellness amenities and programming with clients ranging from commercial real estate developers providing their tenants access to the platform, whether in-person or virtual, to corporations enhancing their corporate wellness programs. The company is expanding to work with health insurance brokers to have the platform be an additional wellness benefit for clients.
“Lulafit is not the company it was last year or when it first began,” said Colleen Werner, founder and CEO. “The rebrand shows our commitment to modernizing well-being and creating a modern product customers can get excited about.”
As part of the repositioning, Lulafit has launched a diversity, equity and inclusion (DEI) strategy to hold the company accountable to DEI goals, further fostering a dynamic work environment today and for the future.
“We are committed to an inclusive, equitable workplace that promotes and values diversity,” Werner said. “Lulafit’s work environment is one where everyone, from any background, is inspired and encouraged to do their best work.”
