Management Newswire

Realogy Expands Inclusive Ownership Program to All Affiliated Franchise Brands

Residential real estate services company Realogy Holdings Corp. is expanding its Inclusive Ownership Program, available for diverse independent brokerage owners interested in affiliating with any Realogy affiliated franchise brand, including Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran Group, ERA and Sotheby’s International Realty. Diverse populations include women, self-identified LGBTQ+, veterans and self-identified ethnic and racial groups including Hispanic, Black and Asian-American and Pacific Islander.

Launched in 2020 with Coldwell Banker, the is designed to attract and invest in the success of diverse brokerage owners who affiliate with one of Realogy’s brands by offering incentives that support their business growth and productivity. In addition to a waived initial franchise fee, benefits vary by brand and include financial incentives and exclusive education and mentorship opportunities such as a tuition discount to enroll in Realogy’s exclusive “Ascend: The Leadership Experience” program and assistance to attain a National Minority Supplier Diversity Certification (NMSDC). Owners in the program will also receive a complimentary membership and conference registration to an industry partner organization of choice, including the National Association of Real Estate Brokers (NAREB), the National Association of Hispanic Real Estate Professionals (NAHREP) and the Asian Real Estate Association of America (AREAA).

“As a champion of equal and fair housing for all, Realogy’s leading brands must serve the unique needs of diverse communities they serve around the country,” said Sue Yannaccone, president and CEO of Realogy Franchise Group. “We are an industry of opportunity for all entrepreneurs, and the expansion of this groundbreaking ownership program demonstrates Realogy’s commitment to helping invest in and successfully move diverse leaders to what’s next in their business.”

Forty-five diverse franchise owners joined Realogy brands in 2020. Through the Inclusive Ownership program, Realogy aims to increase entrepreneurship opportunities for those who represent diverse markets and to help open doors and strengthen their representation in the industry.