Real estate industry veteran Alyssa Brody, and digital marketing innovator Erica Sachse, announce the launch of Development Marketing Team (DMT), a data-enabled real estate sales and marketing brokerage. Founded on the core principle of utilizing today’s technology to deliver an enhanced real estate experience, DMT produces advanced algorithms that increase conversion and optimize consumer engagement.
DMT’s highly skilled approach enables it to source, identify and nurture prospective buyers, sellers and renters. From first impressions through close, the firm provides integrated marketing solutions and creative sales strategies tailored to each project.
“Despite the growth of property technology, there is still plenty of room to revolutionize the way digital marketing is used to sell real estate,” said Brody. “We are redefining the traditional sales and marketing model with a dynamic, data-first approach.”
Given her background as a real estate attorney and former Compass agent, Brody recognized the need to unite digital marketing and real estate under one roof. She tapped digital dynamo Erica Sachse, CEO of Snaplistings, to lead the charge on marketing and technology efforts. Sachse brings with her a fresh outlook on the real estate space through her groundbreaking content and outstanding audience engagement across digital and traditional channels.
“We are empowered by the understanding that technology influences consumer behavior and informs decision-making,” added Sachse. “Our targeted approach aims to make intelligent connections between buildings and buyers by marrying real-time data with digital marketing best practices.”
With the growing number of buyers and renters searching for properties online, oftentimes remotely, interactive and authentic content is more indispensable than ever before. Building on Snaplistings’ experience as early pioneers of virtual tours, DMT produces effective videos – taking prospects on a comprehensive journey through buildings, residences and neighborhoods – resulting in an individualized experience.
DMT’s services include social listening and market testing to assist developers with programming and design decisions, project repositioning and rebranding, digital lead generation and tracking.
With a focus on new developments across New York City, and plans to expand into South Florida later this year, DMT is currently representing notable projects including 2 Cooper Square, One Union Square South, 30 Kent, Island House, and the highly anticipated development Westview on Roosevelt Island.
The team is also excited to announce the opening of its company headquarters at 290 Fifth Avenue.
