Douglas Elliman Introduces MyDouglas and StudioPro Top Brokerage Debuts Robust, Cloud-Based Tech Suite for Agents

Douglas Elliman, one of the largest independent residential real estate brokerages in the United States, announces the launch of its brand new single sign-on portal, MyDouglas, in addition to an improved StudioPro application powered by Rechat. MyDouglas is a premier, customizable, mobile-friendly and cloud-based platform that integrates all agent resources in one user-friendly suite.

“We are thrilled to launch the newly updated MyDouglas and StudioPro,” says Scott Durkin, President and COO of Douglas Elliman. “At Douglas Elliman, we continue to invest in the finest technology in order to ease all aspects of business management for our agents. We are proud to have created a seamless single solution platform that only strengthens our existing tech and provides a unique experience for agents at all levels, across the country.”

MyDouglas is an entitlement-based portal that provides agents with a one-stop-shop to access individualized information such as business and financial analyses, deals and commissions payment breakdown, comparative marketing analysis, and the enhanced StudioPro, powered by Rechat, a comprehensive platform which includes a customer relationship management system, digital transaction management and custom DIY marketing templates. MyDouglas also serves as an integration platform for our external partners such as DocuSign, VideoBolt, Notarize and more.

“We prioritize personalization and transparency for our agents,” explains Connie Mui-Reilly, Executive Vice President and Chief Information Officer at Douglas Elliman. “Not only do our agents require transparency in their business, but we want to provide complete clarity in their partnership with the brokerage. MyDouglas establishes an innovative space for all of our internal tools and resources, where we will proceed to deliver the latest technology directly to agents.”

MyDouglas will be strategically rolled out regionally to all Douglas Elliman agents, beginning in May 2021. As an entitlement-based system, agents will acquire access to exclusive content as they continue to build their business and increase sales volume.

MyDouglas is an entirely personalized interface. No matter where an agent is, they will have the ability to use MyDouglas on any device, manage their business and build their brand.

Rechat is one of New Valley Ventures’ property technology (PropTech) investments. Like Douglas Elliman, New Valley Ventures is a subsidiary of Vector Group Ltd (NYSE:VGR) and serves as an investment vehicle seeking opportunities in next-generation technologies in the PropTech space.