The Corcoran Group, New York City’s top residential real estate brokerage firm, recently announced that they have joined the National Blue Ribbon Task Force to stem COVID-19 vaccine hesitancy. This national effort, spearheaded by The Creative Coalition in partnership with the Dean of the Yale University School of Public Health, brings together influencers and corporate leaders across the United States to lead social welfare and public advocacy efforts to encourage more Americans to get vaccinated.
In a virtual presentation, Corcoran’s President and Chief Executive Officer, Pamela Liebman, and Tim Cass, Senior Managing Director and Executive Chair of Corcoran Cares, presented a $50,000 check to Robin Bronk, The Creative Coalition’s Chief Executive Officer. Corcoran Cares is the firm’s employee-supported philanthropic arm and since its creation in 2007, has raised more than $4 million for causes across New York City, the Hamptons and South Florida focused around mitigating homelessness, food insecurity, and mental health issues.
“Improving the quality of life in the communities we serve is something that Corcoran has always taken seriously,” said Liebman. “We are fully invested in supporting the Blue Ribbon Task Force’s critical efforts and applaud The Creative Coalition’s inspired approach to tackling vaccine hesitancy. Increasing the immunization rate is a vital next step in the war against COVID and the only way we are going to get through the pandemic is if we do so together.”
“We are delighted that The Corcoran Group is one of our lead partners in this critical effort to achieve a fully vaccinated nation,” said The Creative Coalition CEO Robin Bronk. “The Creative Coalition’s National Blue Ribbon Task Force to Stem COVID-19 Vaccine Hesitancy has already reached millions of people with guidance and information about the safety and efficacy of COVID-19 vaccines, and The Corcoran Group’s support will help us reach even more Americans with the message that, ‘This is your shot!'”
The Blue Ribbon Task Force will provide programming, leadership, guidance, and creative assets in a national campaign aimed at reducing vaccine hesitancy across the most vulnerable communities. In addition to The Creative Coalition and Yale School of Public Health, other entities that are part of the task force include APCO Worldwide, BNY Mellon, Craig Newmark Philanthropies, Deloitte, Franklin Templeton, Stanley Black & Decker, The American Cleaning Institute, UPS, and ViacomCBS, among others.
