The Durst Organization Installs View Smart Windows at 825 Third Ave.

825 Third Ave.

Is it a window or a screen? At the Durst Organization’s 825 Third Avenue, the windows are both, with the company installing View’s smart windows at the newly-renovated, 530,000-square-foot, 40-story office tower. 825 Third Avenue will be the first office building in New York City to use smart windows that also incorporate “View Immersive Experience,” a solution that transforms smart windows into transparent, digital screens to enable immersive communications, content sharing and user interactions.

The real estate industry is going through a transformation, and 825 Third Avenue showcases the future by providing better health and wellness for the users, taking care of our planet, and creating a transformative experiences for tenants,” said Jonathan (Jody) Durst, president of The Durst Organization. “With View, we are reimagining the office experience by deploying smart windows that not only provide more natural light and views but also turn into high-definition, transparent, touch displays that enable collaboration through video conferences, digital whiteboards, and entertainment reminiscent of what was once science fiction.”

Smart windows use artificial intelligence to automatically adjust in response to the sun, increase access to natural light and views of the outdoors, minimize heat and glare, and reduce energy consumption and greenhouse gas (GHG) emissions. The result transforms the tenant experience by providing more natural light and views, improving human health and reducing energy consumption by blocking heat and glare, View said.

“The Durst Organization has been a leader in sustainable buildings for decades, long before legislators began discussing the impact of climate change,” said Rao Mulpuri, chairman and CEO of View. “With 825 Third Avenue, Durst is again setting a new standard for sustainable, healthy and connected buildings to usher in a new era of real estate that’s all about the tenant experience.”

According to View, research shows that employees working next to View Smart Windows experience 50% reductions in eyestrain and headaches, improve their sleep by over 30 minutes per night and improve their cognitive function by 42%. Research also shows that buildings designed to increase access to natural light yield 5% – 6% higher rents.

The Durst Organization is targeting LEED Gold certification for 825 Third Avenue and View Smart Windows can capture points in up to seven LEED categories.



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