Management

Homebuilding Startup Welcome Homes Positions for Long-Term Growth with Hire of Real Estate Veteran

In response to what it says is a strong business momentum, Welcome Homes, the online home building platform, has brought on Benjie Burford as vice president of sales.

Since the launch of its first model, The Oasis, in March, Welcome Homes has sold over five Oasis homes in Westchester and Putnam Counties, at a starting price of $850,000. The company has received more than 1,600 inbound inquiries from potential home buyers in the tri-state area, including Westchester County, New York; Greenwich, Connecticut and Bergen and Morris Counties, New Jersey. Over the next year, to meet the growing demand for its homes, Welcome Homes anticipates growing its head count by 500%.

“Since Welcome Homes launched just eight months ago, we’ve seen incredible momentum and demand for our new-construction homes,” said Alec Hartman, Welcome Homes CEO and co-founder. “The housing market is hot in the tri-state area and around the country, and we’re excited to bring on Benjie Burford to support our growth strategy. With a pro like Burford on the team, we’re well-positioned to go big and sell thousands of homes in the coming years, and get closer to providing custom, modern homes at an affordable price, to as many homebuyers as we can — ultimately becoming the market leader in the home-builder space.”

Prior to joining Welcome Homes, Burford was the national head of sales management at Compass, where he led over 200 sales managers across the US who managed over 22,000 agents. His entrepreneurial sales background includes having launched a series of real estate investment, brokering and financing companies, one of which he sold to Compass in 2018. Burford is an Air Force veteran who also spent over five years as a consultant with McKinsey & Co.

 

 

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