Elegran recently announced its comprehensive new brand, website and marketing campaign to further the firm’s commitment to the firm’s agents and humanize the world of real estate. Elegran introduces new design and brand positioning with the fresh ethos, “Precisely You” that celebrates Elegran’s client-centric business model and investment in the success of its agents.
In addition to the new branding, Elegran has also doubled the size of its Manhattan headquarters by moving into two full tower floors at 1407 Broadway and is firmly committed to New York City. The new 27,0000 square foot office will allow the firm the flexibility to grow and expand into multiple disciplines.
The new branding was developed as a solution to the disconnect between brokerages and client relations in the New York City market. Defying the typical City brokerages’ focus on the seller, Elegran is passionate about the importance and value of client rights and provides representation on either side of the purchase or sale. Furthermore, Elegran’s new brand cements its core values of prioritizing client needs over individual gains while celebrating the success and teamwork of its agents.
“At Elegran, we believe that collaboration drives our culture. Our new look and marketing campaign along with our new office is much more than just a graphic update and refresh; it signifies our commitment to fostering the entrepreneurial spirit of our agents as we provide a thoughtful and hands-on approach for our clients,” said Michael Rossi, CEO and founder of Elegran. “With our new Manhattan headquarters, we are also committed to continuing our growth in NYC and investing in our city, our agents and our clients.”
Elegran’s new look brings an updated visual identity, unveiling a refreshed logo, monogram and color palette that embodies the approachable, spirited and warm persona of the firm. Elegran’s emphasis on providing a humanized approach to real estate is reflected in the company’s new ethos, “Precisely You.” This language speaks to the core belief that in a complex and ever-changing real estate landscape, Elegran caters to the individual needs of each client to ensure a seamless and rewarding buying and selling process for all parties involved.
The firm has also continued to invest in its agents by providing thoughtful proprietary marketing and agent development technology, which is fully integrated with an industry-leading CRM and complemented by hands-on marketing support. Ultimately, allowing more time for it brokers to advise clients throughout the often-overwhelming buying and selling process.
This collaborative approach to real estate and focus on agent development has fostered industry-leading retention rates of 73% for agents and repeat clients accounting for approximately 8% of its business year-over-year.
“The new Elegran brand reflects the bright future of the brokerage and New York City’s real estate industry,” said Michael Rossi, CEO and founder of Elegran. “Over the past year we have put a great deal of thought into who we are as a company and client resource. Elegran is continuing to evolve, and we want our brand to evolve with us.”
