Coldwell Banker Real Estate has launched Exclusive Look, an in-network marketing tool for coming-soon listings that empowers affiliated agents to share and search for listings before they are placed in the Multiple Listing Service (MLS) or other public sites.
The agent-to-agent tool allows an affiliated agent to share an upcoming listing, consistent with MLS rules, easily in network. The platform also enables agents to promote their buyer and seller wants and needs within the Coldwell Banker national agent network to help clients find properties at the price and specifications they desire. Exclusive Look operates alongside an already existing feature on coldwellbankerhomes.com that allows any consumer to search for properties that are not yet on the MLS.
Exclusive Look has been in a pilot test since June with 10 Coldwell Banker company-owned offices in the Boston area. The program will launch nationally to all company-owned offices by the end of 2019. Once fully tested, the Exclusive Look tool will be released to the Coldwell Banker affiliate network nationwide in 2020.
