Realogy Holdings Corp. has launched an interactive and digitally driven learning platform for affiliated agents across a number of its brands. The platform will be white-labeled for each brand and comes at no additional cost for affiliated agents and franchisees. Century 21 University is the first Realogy brand learning portal to be upgraded, while the Better Homes and Gardens Real Estate, Coldwell Banker and ERA brands will roll out their new learning platforms by year end.
“Having a digitally-driven and impactful learning offering is a game-changer for agents and brokers, especially as it relates to agent recruiting, retention and productivity,” said Simon Chen, Realogy’s executive vice president of product and innovation. “With ideas and input from affiliated agents and franchisees, we have created a platform that leverages best-in-class technology, data and learning principles with a flexible functionality that delivers a differentiated brand experience and personalized, relevant content for the individual agent.”
Key features include the ability to create an actionable tailored business plan as well as individualized training programs, coaching sessions and lesson plans to help them achieve their goals; a personalized calendar to schedule training and events; and a social network that allows agents and brokers to collaborate and learn from each other.
“Realogy’s tech team worked alongside our brand learning teams and affiliated agents to understand how we could create a more modern and meaningful learning experience,” explained Dave Gordon, Realogy’s chief technology officer. “We found that delivering a consistently personalized experience is what agents and brokers are looking for to support their growth. The Learning Platform will utilize our deep data sets to be smarter and more strategic in the recommendations it makes to agents and brokers, ensuring the learning and training will have a meaningful impact on their business.”
