Berkshire Hathaway HomeServices New York, New England and Westchester Properties has launched BHHS Connect, a next-generation marketing and technology-support platform exclusive to the three companies.
The platform is designed for the more than 1,800 agents within 54 offices associated with the three companies throughout the northeast, and aggregates proprietary and third-party platforms into a seamless integration. The platform offers agents expanded tools, integrations, and partnerships, all automatically.
“While technology is the chief driver of real estate marketing, much of the learning and implementation rests in each individual agent’s hands. It is up to them to learn each new technology as it evolves,” said Candace Adams, president and CEO of Berkshire Hathaway HomeServices New York Properties, New England Properties and Westchester Properties. “BHHS Connect brings an unprecedented level of personalization and automation to the marketing process. Rather than having to maneuver through multiple platforms, the vast majority can be accessed and executed through a single key stroke.”
BHHS Connect offers auto-generated and agent-branded marketing materials to streamline listing marketing. These include: reports to all leads captured using the company’s preferred open house sign-in platform or through social media ads, and e-cards to competitor agents.Another feature of BHHS Connect includes the proprietary “Take Action! Email,” which includes ready-to-post social media images and videos, print-ready marketing collateral and seamless sign-in to recommended marketing tools. It also includes a concierge platform that gives buyers the opportunity to access various amenities and resources
