Cover Feature

How a Winning Culture Drives Big Results for the CRE Industry

©2017 Jill Lotenberg

In New York’s dynamic and high stakes regulatory environment, it’s more important now than ever for property managers to actively manage compliance for their building portfolios. From complaints, violations and escalating fines to permitting and registrations, the cost and risk of non-compliance has never been higher.

Over the past decade, one company has established itself as the industry’s “Gold Standard” for helping the most demanding real estate organizations achieve compliance readiness: SiteCompli.

Founded in 2008 by two Columbia Business School entrepreneurs, SiteCompli was the first real estate technology company to use big data to help overworked property managers handle their compliance and get back to what matters most: their business.

“We launched SiteCompli with a simple mission: to equip property managers with powerful technology to solve their toughest compliance challenges. Fast forward nine years and we’ve exceeded our own lofty expectations. Our technology and services are trusted by some of the most influential property management organizations, covering over 1.5 billion square feet in New York City alone,” said Jason Griffith, SiteCompli Co-CEO & Co-Founder.

The real estate industry has seen a fundamental shift in how compliance data is analyzed and consumed. By being the first technology company to bring the power of big data directly to property managers and owners, SiteCompli cemented itself as an undisputed industry leader and a required tool for every forward-thinking property manager in New York City’s five boroughs.

The SiteCompli software platform continuously aggregates and analyzes data from local government agencies and turns it into actionable insights for the City’s top real estate owners and managers.   Data is then processed and broken into real-time alerts on new violations or pending inspections, reports outlining existing (and potential) building compliance issues, and the required next steps to remediate the issues and prevent future violations.   Recently, SiteCompli has added workflow management to automate tasks with both internal staff and external vendors, as well as tenant communications and issue resolution.

The software company has continuously innovated to help NYC owners and managers, and has an impressive list of “first-to-market” features. These innovations include offline and hard-to-get data like FDNY Permit Accounts, Criminal Summonses, and violation copies, time-saving features like Mobile Work Orders, automated reminders, sync-able compliance calendars, and unlimited storage for company notes, files, and offline information.

These innovations have fueled the company’s growth – from a two-person startup in a founder’s attic to now approaching 80+ employees who are unwaveringly focused on making life better for New York City’s leading property management teams. In mid-2015, SiteCompli acquired former competitor EMPOWER NY, and integrated its technology into the SiteCompli offering, creating the undisputed industry leading compliance automation platform.

“SiteCompli is built around innovation, and the EMPOWER team shared our passion and drive for bringing more data and more advanced automation to property operations,” said Ross Goldenberg, CEO & Founder, SiteCompli. “We saw an opportunity to work together to strengthen our core mission and deliver an amazing experience to our customers. The integration has paid huge dividends for SiteCompli and our customers,” he continued.

That technology, education, and workflow around compliance has saved millions for their thousands of clients, across multiple sectors. Multi-family clients include Douglas Elliman Property Management, First Service Residential, Langsam Property Services, Ditmas Management, Related Management, Century Management, Phipps Houses and The Andrews Organization. Commercial clients include Tishman Speyer, RXR, Boston Properties, Brookfield Properties, JLL, Cushman & Wakefield and many others.

We asked the SiteCompli founding team for the secret to their success, and what was behind their consistent innovation and growth. Griffith attributes the company’s success to attracting and retaining top talent and providing a unique culture that unlocks its team’s potential. “Early on, we recognized that having the very best talent – from software engineers to customer success reps, was going to be critical to meet our growth objectives,” continued Griffith, “but equally important has been establishing a set of values, norms and processes that keep our team members engaged and energized, even on the toughest days.”

While many companies recognize the importance of culture in recruiting and onboarding new employees – the co-founders doubled down on making SiteCompli a rewarding place to have a career, and it has paid off.   SiteCompli has won Crain’s Best Places to Work Award for three consecutive years and most recently was honored with SmartCEO’s Top Corporate Culture Award.   The technology company knows that the key to success lies within the company culture: customers’ happiness starts with the happiness of their employees.

“We’re building a winning team culture that drives innovation for the real estate industry. When we started SiteCompli, we were a team of two and now we’re approaching 100,” said Goldenberg. “We have an award-winning team moving the wheels with us, reinventing our products, and bringing new innovations to SiteCompli every day. The team and culture we’ve built together motivates me every day – it’s been a long, exciting journey but really, we’re just getting started.”

So what’s next?

Since its inception, SiteCompli has ensured its clients and their teams get the exact compliance information they need when they need it. But now, SiteCompli is turning its attention to what happens before and after a compliance event occurs, and is ramping up for a second wave breaking on the industry – – using the power of workflow solutions and automation to work smarter.

“As our customer base has expanded, we’ve seen that our most efficient clients were adopting technology beyond just alerting, and in fact, building automation throughout their businesses,” said Griffith. “What used to take hours or even days could be radically compressed, and our smartest customers took advantage of that to save time and money.”

When clients saw the incredibly positive effect automation had on their compliance bottom line, they started searching for other ways to automate their businesses.   And they looked to one of their most trusted vendors, SiteCompli, for help.

“Compliance will always be a core part of our business,” Griffith said. “And we’ve seen property managers use SiteCompli workflow solutions to automate their operations related to compliance data. We’ve also learned that it’s not the only pain point they need help with. Property managers are under constant pressure to work more efficiently and to stay in constant communication with their coworkers, tenants, and vendors.   Our next generation of innovation is aimed at giving property managers the tools to just ‘get more stuff done’.”

In the last six months, SiteCompli has instituted game-changing features that automate routine work and increase efficiency. The company has added Tenant Communications solutions that reduce complaints, improve response time, and bring efficiency and cost savings to resolving tenant issues. In addition, SiteCompli has rolled out better workflow & collaboration tools that take important conversations out of cumbersome email chains and speed them up so issues get handled faster.

“There are universal concerns keeping property managers up at night: improving the tenant communication experience, standardizing operational procedures, and creating team and vendor alignment,” added Jack Wurtzel, VP of Product. “We’re leveraging automation so property managers can maximize the value they give back to their organizations, and their companies can run more effectively.”

We can always count on the real estate industry to change rapidly. It seems like given SiteCompli’s success and growth to date you can also count on them to stay on top of that change and help leading teams stay one step ahead.

SiteCompli
45 West 25th Street, 3rd Floor
New York, NY 10010
800-564-1152
www.sitecompli.com

 

 

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