Seek Now, a technology-driven, inspection platform and services provider to the Property & Casualty (P&C) insurance industry, has today announced the acquisition of HouseLens, a visual marketing services platform for the real estate industry. HouseLens, headquartered in Nashville, Tenn., offers professional photo, video, and Matterport visual 3D scanning of the interior of residential and commercial buildings, providing the most current, complete and comprehensive visual property data set, allowing customers to gain new insights and solve problems.
Seek Now, formerly Ladder Now, recently rebranded to reflect a new identity driven by rapid expansion and strategic growth plans. With the acquisition of HouseLens, Seek Now continues its growth within the Insurance and Real Estate-Property industries as a single source of real time, on-demand inspections with a partner of 2D and 3D visual marketing data.
“The combination of the HouseLens network of professional photographers, along with Seek Now’s own front-line team of experts is a powerful opportunity to expand our reach,” said Seek Now CEO Russ Carroll. “When enabled with our proprietary technology, Maestro, it will allow for a streamlined and standardized workflow and output. Increasing front-line skillsets of our combined workforce will enable more services, shorter cycle times, and help our expansion across the U.S.”
HouseLens has performed over 85,000 shoots since its inception and continues to grow its product offering to meet the need of the various markets it serves. It has served large companies as it navigates the usage of 3D and multimedia for training.








