Termite and pest control service provider Terminix has named Alex Ho chief marketing officer for its residential business. In this role, Ho will oversee all aspects of the marketing function, including digital, brand, product management, pricing and e-commerce platforms.
“Alex’s experience building high-performing marketing organizations at multiple Fortune 1000 companies uniquely positions him to guide the Terminix brand and our evolving marketing strategy,” said Kim Scott, president of Terminix Residential, a ServiceMaster company. “Alex has a proven passion for driving growth through the delivery of exceptional customer experiences and will be an outstanding addition to our leadership team.”
Ho joins Terminix after eight years with American Greetings, where he most recently served as chief marketing officer. Prior to American Greetings, Ho served on the leadership team that created direct-to-consumer online auto insurance at Progressive Insurance, where he also built Progressive’s digital marketing capability and led brand development. He began his marketing career in brand management at Procter & Gamble and SC Johnson.
Ho is a graduate of Case Western Reserve University in Ohio with a Bachelor of Science in chemical engineering. He received his M.B.A. in marketing from the University of Michigan.
