Viola FinTech has joined the Series B funding round EasyKnock, the first institutionalized residential sale-leaseback company, with a $5 million investment, bringing the total to $25 million.
“One of the greatest promises of proptech is that it enables not only digital transformation of the real estate transaction but, more importantly, liquidity in a very illiquid sector,” said Tomer Michaeli, general partner at Viola FinTech. “EasyKnock provides exactly these two benefits, enabling cash-strapped consumers to unlock the cash from their most valuable asset, their home, thus providing them an essential financial flexibility, which is critical especially in this time of unprecedented uncertainty.”
EasyKnock is laying the groundwork for consumers to take advantage of the $6 trillion of trapped equity in the United States, said CEO Jarred Kessler.
“Viola’s investment is further testament that traditional real estate and homeownership is in the midst of a dramatic transformation,” he said. “Tomer and his team understand that processes of the past are dated and consumers should have more options at their fingertips. They recognize we’re moving in a direction of financial freedom and flexibility. We are delighted to have them.”
