Related Companies, the nation’s most prominent privately-owned real estate firm, announced a new national strategic partnership with Hello Alfred. The alliance is focused on integrating Hello Alfred’s technology and human-touch service platform into Related’s buildings across the country to provide a suite of personal life-enhancing services to residents.
Related Companies and Hello Alfred are redefining urban living through the creation of a custom platform, Life Simplified, which will only be available in Related’s residential rental buildings. The service builds on Alfred’s current platform, which anticipates and completes instinctive and sophisticated to-dos on a resident’s behalf. The partnership advances Hello Alfred into its next phase of strategic growth, and further enhances Related’s renowned commitment to exceptional service. The strategic partnership represents Hello Alfred’s first significant relationship of scale in the urban multifamily space.
Related is incorporating Hello Alfred’s service into the Related Rentals portfolio in New York City, Boston, San Francisco, Chicago, Washington D.C. and Los Angeles. The service offering will be exclusive to Related in Manhattan for two years.
Jeff Blau, CEO of Related Companies said, “Exceptional hospitality-inspired, personal service has been a hallmark of Related since our very inception. We are constantly looking at new and innovative ways to enhance our residents’ lives and our partnership with Hello Alfred enables us to extend and complement the white-glove service provided by our hospitality-trained staff. Life Simplified will offer a new suite of services aimed at allowing our residents to spend their time living their lives to the fullest, while we take care of the rest.”
Marcela Sapone, CEO of Hello Alfred, said, “When the best of technology and the best of human service come together, the result transcends the “smart” label: a home becomes intuitive, anticipating what you need inside the front door. Our partnership with Related, and the depth of our integration in their buildings, will improve urban living across the Related Rentals portfolio nationally.”
Under the partnership, Related Rentals residents will receive Alfred’s in-home service including app-based grocery ordering and pantry and fridge stocking, dry cleaning and laundry pick-up and delivery right into the closet, and coordination and quality assuring of apartment cleaning. Residents will also receive a hotel-level apartment tidy-up and arrangements for other in-home tasks such as hanging of flat screen TVs and running errands. Life Simplified will also provide an enhanced level of move-in coordination including an easy app interface and additional apartment set-up features. This service provides an intuitive elevated living experience that simplifies residents’ hectic lives.
As part of Life Simplified, Related and Alfred will offer additional custom services aimed at enhancing the resident experience in the home, building and neighborhood, such as entertainment planning and management, allowing residents to host a rooftop barbecue or an intimate dinner party without the hassle of arranging it; living space enhancements, such as furniture ordering and set-up, baby and pet-proofing and closet customization and organizing; and special events and offerings with neighboring cultural and dining venues.
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