Threekit, the platform buyers use to configure and customize their products in 3D, augmented reality (AR) and via Virtual Photographer, announced that Threekit and inRiver customers can now use a new product information management system (PIM) to access Threekit’s 3D and AR images for their thousands of products.
PIMs have long made it easier for companies to serve up the relevant information, data and images related to their product lines. But in a world where 90% of what people process is visual, companies need increasingly more image-based content to drive conversions.
“As a company, Threekit is fully dedicated to helping customers create amazing visual product experiences so that companies can be more successful,” said Matt Gorniak, CEO of Threekit. “One of the core tools that our customers use to serve up product assets are PIM’s. We’re excited to partner with inRiver, one of the global leaders in PIM, to create this feature that will let customers automatically serve 3D and AR assets.”
As part of the partnership, inRiver connects via a Threekit API and is then able to serve up the 3D and AR assets through the Threekit player, with no coding or extra applications required.
“inRiver is always looking for ways to extend value for our customers, and delivering 3D, VR and AR capabilities from Threekit is going to be a game-changer for e-commerce teams,” said Gauri Chawla, vice president, global alliances at inRiver. “Customers demand more from product information to help guide purchases and give confidence these days and this partnership delivers that.”