Victoria Beckham has launched her first activewear collection with Reebok, which will feature premium sportswear products that will range in price and are inspired by Beckham’s own life in London and Los Angeles.
The main goal of the line is to provide consumers with clothing to be worn at the gym or on the streets. The collection will include clothing for both men and women, and will also feature unisex items.
In a statement, Beckham stated, “Each piece is designed to flex, adapt and transition for the optimum workout, but it was also important that I created something that is fashion-forward and can blend seamlessly into any wardrobe.”
The line will feature items that are brown, silver and grey with hues of orange, black and white for an eye-catching overall finish.
Vice President of Creative Direction at Reebok Karen Reuther says, “Victoria Beckham and Reebok have upped the game in fit, fabric, silhouette and finish, and this collection pushes the definition of sportswear to a new level. Victoria’s thoughtful approach to design is reflected in every detail.”
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