Dr. Scholl’s Shoes is continuing their innovative approach to footwear design by collaborating with ascending St. Louis rapper and producer Mvstermind. The pair just launched a never-before-sold shoe on Dr. Scholl’s Shoes’ website.
The “MVSTERMIND” shoe is a limited release men’s sneaker designed by the artist himself in collaboration with Claude Leco, a designer for the brand. The footwear is fresh, modern and perfect for the urban sneaker enthusiast. The sneakers retail for $100 and are now available for purchase.
Mvstermind first partnered with Dr. Scholl’s Shoes in February of 2018 as an ambassador for the brand’s “Do What You Love” campaign. The Dr. Scholl’s Shoes brand leads by creating quality products and empowering people to do their best work one step at a time. In the spring of 2017, the brand started a nationwide search for ambassadors to serve as the face of their products — focusing first on creative entrepreneurs.
Dr. Scholl’s Shoes selected Mvstermind not only because of his passion for creating thought provoking music, but because of his commitment to youth in the city of St. Louis, MO, where both teams are based, and for his work in underserved communities. The partnership blossomed, and the team quickly agreed that a deeper artistic collaboration was imminent.
In addition to Mvstermind, this inventive campaign has featured nine other unique creatives who are on their feet doing what they love, from photography to woodworking. To date, this is the first shoe design collaboration with one of the “Do What You Love” brand ambassadors.
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