Fashion Tech Newswire

Pür & Perfect Corp. Develop Skin Tone-Matching Tool

Skincare brand Pür recently launched an artificial intelligence (AI) tool to help consumers find their perfect foundation match. With Pür’s 190+ foundation shades, it can be overwhelming narrowing down what shade will work best for each skin tone, but with Shade Finder, consumers can “meet their match” with full-face skin tone matching in under one second.

“We are so thrilled to team up with Perfect Corp. to bring our Pür beauties the new virtual Shade Match tool,” said Christine Monaghan, vice president of digital e-commerce at Astral Health and Beauty. “This tool uses state-of-the-art technology taking the guesswork out of meeting your perfect foundation match while making it fun and easy to shop online.”

Shade Finder uses AI deep learning for instant skin tone detection of over 89,969 human skin tones to generate the perfect foundation shade matches. A before/after toggle helps buyers see the results against their natural skin tone through live camera view, taking the guesswork out of buying products online.

The tool was developed by beauty tech solutions provider Perfect Corp. and utilizes its award-winning YouCam Makeup advanced AI and augmented reality (AR) technologies. To use Shade Finder, simply sit in a well-lit area, preferably with makeup-free skin, and allow the tool to access your camera.

This innovation comes at a time when digital sales are leading the market, and in-store try-on demos seem to be a thing of the past. With the Shade Finder tool, consumers can go online via their smartphone or PC and use the virtual tool to test and try complexion products. The tool gives the option to try cooler or warmer undertones and try on closely matching shades, ultimately leading them to a customized page of product suggestions with clickable links for easy purchasing options.

“We’re excited to bring Perfect Corp.’s advanced AI foundation shade matching technology to Pür  to help beauty fans find their perfect match,” said Perfect Corp. Founder and CEO Alice Chang. “Navigating the brands’ extensive 190-shade range can be overwhelming, but the Shade Finder technology helps to guide beauty fans through a fun, convenient and instant personalized shade match experience.”

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