GOAT launched a highly-anticipated Black Friday event this year built on its 2018 global artificial reality (AR) scavenger hunt and 2019 trivia contest. Since its founding in 2015, GOAT Black Friday has become a popular event within the sneaker industry, offering GOAT’s global community of over 30 million members exclusive access to the year’s most coveted sneakers, credit, drops and more.
Hosted by Saweetie, ASAP Nast, Steven Smith, Kuzma and more, GOAT’s Black Friday 2020 highlighted the greatest sneakers of the last decade. The eight-day event included three rounds, with the first round taking a look back at the boutiques, artists and musicians who have influenced sneaker culture over the past decade. Each round featured daily drops, daily trivia, the chance to win over $100,000 in GOAT Credits and thousands of other prizes.
“GOAT’s Black Friday event has become a moment for our global community to come together to celebrate sneakers,” said Eddy Lu, co-founder and CEO of GOAT Group. “In many ways, Black Friday put GOAT on the map in our first year, and each year, we work hard to deliver an incredible experience for our community while paying homage to the culture.”