Timex, one of the top selling watch global brand leaders in watchmaking for over 165 years announced the launch of its Waterbury Ocean collection, an upcycled watch made of ocean-bound plastic to tackle pollution. The collection honors the Timex brand’s legacy of design and legendary durability and takes a purposeful step toward a more sustainable future for all with the usage of Swiss-made #tide ocean material, furthering the brand’s commitment to tackling issues such as pollution in the ocean ecosystem.
“For generations, Timex has continued to innovate, designing quality watches that are made to last,” says Silvio Leonardi, Sr. Vice President of Timex. “The Waterbury Ocean collection is the latest example of our commitment to offering reliable products that not only uphold our legacy but also look towards a more sustainable future ahead.”
Through the partnership with Tide, an award-winning organization that works to prevent new plastics from entering the ocean, the bracelet, case and dial of the Waterbury Ocean collection are made using ocean material. Plastic is first collected by fishermen from the coastlines, which is then sorted, cleaned, shredded, and recrafted in a Swiss facility using carbon-neutral transport and solar power, where it is then upcycled. Timepieces from this collection, through Tide, commit to reducing the consumption of fossil fuels, creating employment for local communities, specifically fishermen, as well as improving the underwater habitat through its cleanup efforts.
The Waterbury Ocean collection comes in five colorways: Gray/Gunmetal, Navy, Gray/Rose Gold, Blue and Pink and includes the following key features:
- Case, Bracelet and Dial Made from #tide Upcycled Ocean-Bound Plastic
- 30m Water Resistant
- Available in 2 case sizes: 42mm Case, 20mm Lug and 37mm Case, 18mm Lug
