Kimitake has unveiled its newly rebranded jewelry packaging, meticulously crafted to embody the essence of Japan’s rich cultural heritage. Rooted in centuries-old craftsmanship, each piece of the packaging has profound meanings and captures the elegance from Japanese tradition synonymous with the brand.
“Our packaging is a celebration of Japan’s rich cultural heritage and our enduring commitment to craftsmanship,” said Kimio, the designer behind the Kimitake jewelry package. “Each piece in the package tells a story of tradition, artistry, and beauty, capturing the spirit of Japan.”
Kyoto Nishijin-Ori Drawstring Bag
Dating back over 1,500 years, Nishijin-Ori is a traditional textile originating in Kyoto. The cherry blossom pattern on flowing water, known as “Sakuragawa,” embodies the concept that “the beginning of things never ceases,” symbolizing an endless flow of happiness. These expansive waves, stretching endlessly across the sea, symbolize Kimitake’s wish for joy, prosperity, and eternal happiness for our customers.
Kyo-Yuzen Dyeing
Kyo-Yuzen Dyeing is one of the three major Yuzen techniques, passed down for over 400 years. This pattern features circles that endlessly connect and intertwine, hosting auspicious Shippo motifs symbolizing harmony, completeness, and connection. This sacred geometric pattern, known as the Flower of Life, embodies perfect harmony and unconditional love. It is finished with our designer’s powerful calligraphy “Kimitake” in Hiragana (Japanese characters).
Sanada-Himo
Used in samurai armor and equipment for over a thousand years, Sanada-Himo is known for its durability and strength. It comes from its tightly woven vertical and horizontal threads, symbolizing robust connections. In KIMITAKE’s design, the intersecting circles and the significant, auspicious knots of Sanada-Himo symbolize the connections and bonds between individuals that Kimitake values.
Tosa Washi
Tosa Washi is an Intangible Cultural Heritage with a history of over a thousand years. It is decorated with auspicious Shippo motifs symbolizing harmony, completeness, and connection as circles endlessly intertwine and link.
Sealing Stamps
The sealing stamp, featuring the striking red Kimitake logo, was crafted to evoke the imagery of the Japanese flag. The seal certifies that the package remains unopened by anyone other than the customer.
Paulownia Box
Used as containers for precious items, paulownia boxes have played a significant role in entrusting valuables for over 400 years. Not only are they visually pleasing, but paulownia wood also possesses a unique quality—it can regulate humidity by absorbing and releasing moisture from the air, ensuring a stable environment inside. Moreover, it naturally contains properties that prevent corrosion and repel insects.
Jewelry Box
The deep purple color “Koki Murasaki” symbolizes nobility, while a deep green “Chitose Midori” represents longevity and perseverance, just like how pine trees keep their green foliage all year round.
Kimitake’s new jewelry packaging is available for all jewelry purchases made after April 25, 2024. It invites customers to indulge in the elevated presentation of precious jewelry, offering a glimpse into Japan’s rich cultural legacy.
