Velvet Eyewear, the luxury women’s eyewear brand known for its signature silhouettes and attention to color, announced the launch of its first bio-based eyewear collection—a milestone where sustainability meets uncompromised design.
For years, Velvet Founder and designer Cindy Hussey avoided the eco-friendly materials offered by suppliers due to their limited color options and finishes. As a designer, color has always come first.
“Color is the starting point in every Velvet collection,” Hussey said. “Bio-based acetates never offered the richness I needed—until now.”
Thanks to recent advances in material science, the new generation of bio-acetates delivers vibrant tones, refined finishes and polished surfaces that finally meet Velvet’s design standards. With this collection, Hussey says, sustainability is no longer a compromise—it’s a creative advantage.
“We’re now choosing these materials not just for their lower environmental impact, but because they’re simply more beautiful. They are a little more expensive for us to use, but we feel the tradeoff is worth it.”
A Design-Driven Shift – Crafted from renewable sources like wood pulp and cotton fibers, the new bio-based frames maintain Velvet’s signature quality and fit. Styles such as the Stevie, Carol, Minnie and Joan are now available in color-rich, sustainable acetates—designed to flatter the female face.
