Cladwell, a daily outfits app, has launched a Capsule Wardrobe Program that guides users through a 6-week course that coaches people on having a “smaller wardrobe and a bigger life.”
With many of people shifted to remote work, consumers have had to adjust their wardrobes. This year, the pandemic created rapid and dramatic shifts in consumer behavior, including where they work and how they dress for work or other activities like dining. According to consignment selling apps like The RealReal, “consignments of work dresses more than doubled between August 1 and October 15 compared with the same period last year,” The New York Times reported.
“At Cladwell, we understand that identifying personal style can be difficult and time-consuming,” said Co-Founder Erin Flynn. “That’s why the Program begins with a ‘Personal Style Assessment’ that generates an ideal closet — the colors, fits and number of items that work best for people’s lifestyles.”
Behavioral insights captured by Cladwell via users of its current app revealed that users felt they had more style and more time by creating a simplified capsule or mini wardrobe through the app. The company is also launching a course on January 11, 2021 that provides additional resources to help people create their dream wardrobe and best life.
Because fashion is one the largest polluters in the world, Cladwell does not sell clothes. Instead, the program focuses on sustainable fashion practices, teaching men and women how to find ways to own fewer clothes through learning “the art and science of capsuling” using pieces they already own.
