Nestio, www.Nestio.com , a real-time marketing and leasing management platform for residential property managers, owners and brokers today announced the launch of Nestio Websites, a powerful website solution for residential property management companies and brokerages.
In the course of working with thousands of multifamily professionals from major property managers like Instrata, Buchbinder & Warren and Reliance Property Management to brokerages like Mirador Real Estate, Halstead and MySpace NYC, Nestio has seen and analyzed a lot of multifamily websites. While most renters begin their property searches on mobile first, Nestio research shows that over one third of NYC landlords and property management companies have sites that are not mobile-optimized. Further, nearly half of all visits to sites analyzed happen outside the hours of 9am and 5pm, after most leasing offices close.
“The digital experiences produced by companies like Amazon, Netflix and Google have set an expectation of detailed, accurate, and highly personalized content wrapped in strong user-centered design,” explains Caren Maio, co-founder and CEO of Nestio. “Multifamily marketers must embrace this by delivering dynamic, personalized shopping experiences. Nestio can now give them a figurative Ferrari for the price of a KIA.”
To address the gap between the online experiences provided by multifamily professionals and the modern renter, Nestio has created a comprehensive and powerful website solution that addresses multifamily operators’ need to generate business 24/7—a website with dynamic content, complete with SEO fundamentals and lead management in place to allow clients to convert more visitors.
Top features of Nestio Websites include:
- Seamlessly integrated with Nestio’s listing and lead tools for fast load times and increased up-time
- Visually stunning and highly customizable for brands or individual properties
- Mobile-responsive with real-time availabilities and detailed listing information
- Built with best-in-class marketing techniques to maximize engagement and conversion
- Hassle-free setup, with hosting, constant monitoring and updates for new operating systems and platforms included
Maio explains her firm can build a “site on steroids” with pre-approved formatting based on best practices—offering deep customization but with easy setup.
While the company has been powering real-time availabilities on many customers’ existing websites via its API and widgets for a few years, customers still often asked if they could use Nestio as their “one-stop-shop” for all of their listing and marketing, including their websites. To address these requests, Nestio now offers a range of options for business owners:
- Any existing website can easily insert the Nestio plugin
- Companies desiring to go the custom route can take advantage of Nestio’s flexible API
- Nestio’s newest offering:Firms can opt for fully integrated and supported site – taking cue from best marketing practices.
Since partnering with a few early adopters, the response has been extremely positive.
“Mirador converted more leads during the slower months of March & April than the full busy season of last year (May to October 2016) because of our Nestio-powered site,” enthuses Karla Saladino, managing partner, Mirador Real Estate, which is one of the first firms to have had its site powered for the tech innovator.
“Getting our Nestio Website up and running was a seamless experience,” said Bill Abramson, director of sales and leasing, Buchbinder & Warren Realty Group LLC. “Their customer service is second to none.”
Nestio is now rolling out the full offering to all in the real estate community. For more information: nestio.com/websites.
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