Shibuyala, a purveyor of imported beauty and healthcare products from Japan, has signed a lease for its first Manhattan location at 37 St. Marks Place, located between Second and Third Avenues on one of the most iconic and heavily-trafficked retail strips in the East Village.
The 2,000-square-foot store is expected to open in early 2019, when it will sell beauty products, health supplements and miscellaneous everyday items to the young, hip clientele that traverses St Marks Place on a daily basis.
“Shibuyala’s aesthetic and unique product offering make the brand a great complement to the existing co-tenancy on St Marks Place,” said Winick Realty Group Executive Vice President Lee Block. “Ownership is pleased to welcome them to the building and we think they will make a great addition to the block.”
Block represented landlord Walter & Samuels along with Winick Realty Group Executive Vice President Danielle Winick. Shibuyala was represented by Harrison Abramowitz of Newmark Knight Frank.
“We felt opening in the heart of the East Village would be a great entry point for the brand in the New York market, especially with its proximity to the NYU campus,” said Abramowitz. “Shibuyala’s offering is unique and they benefit from the constant traffic seen on that block from day to night.”
A spokesman for the tenant added, “We are thrilled to be opening this Spring in Manhattan. Japanese products are world renowned for their exceptional quality, but most American consumers are not exposed to these products in the domestic market. With our store carrying around 300 different brands and over 6,500 products directly from Japan, consumers will find our store experience to be both refreshing and educational.”
Shibuyala established its first storefront in the United States in 2016 and in that time, has expanded into three locations in California, with new shops set to open in Boston, Las Vegas, Houston and New Jersey. The company, which is partnered with YST Group Limited, a global supplier of Japanese beauty and healthcare products based in Japan, plans to open 50 stores around the world by 2022.
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