Fresh Produce, a women’s apparel brand, announced its upcoming sponsorship of theCURVYcon. The three-day event is being held during New York Fashion Week and aims to bring the plus size community into one space to chat curvy, shop curvy and embrace curvy. The fashion brand will also have a booth at theCURVYcon, which takes place in Manhattan from September 5-7, and will showcase carefully curated fashions inspired by its brand ethos.
“We have always been a brand that embraces women from all walks of life and we’re sincerely looking forward to continuing to do so with our sponsorship of theCURVYcon,” said Cindy Keizman, chief merchandising and operations officer at Fresh Produce. “The show has set the gold standard for supporting body positivity and inclusivity in the world of fashion, and we’re just so excited to be a part of it.”
Fresh Produce, which recently celebrated its 35th year in operation, was initially launched by husband-wife duo Mare and Thom Vernon during the 1984 Olympics in Los Angeles, where the couple sold screen-printed T-shirts out of the trunk of their car. Since that time, the company has grown and is now available online and at multiple company-owned brick and mortar stores, as well as over 400 additional points of sale coast to coast.
The colorful and versatile brand will join other notable sponsors like Walmart, Anthropologie, Macy’s, JCPenney and more. Now an annual event, theCURVYcon has become more influential by the year, attracting well-respected figures like Venus Williams and Lizzo to speak on panels while offering guests, exhibitors and attending media the chance to mingle with top fashion labels that continue to emphasize inclusivity and positive brand messaging for all.