Amorepacific, one of Korea’s leading cosmetics companies, announced the launch of Rarekind, a beauty brand that emphasizes the needs of the individual. The brand ethos is similar to cult brand Milk Makeup, which Amorepacific purchased last year.
Every one is unique and all have their own style, so now is the time to pursue that new perspective, that new look, that new experience, the company said.
Rarekind is now available on Amazon.
